One of the most important jobs of a successful manager or business operator is to regularly evaluate and correct an overall business strategy^[1]. It's well known (Robertson, 2005) that proper strategic planning can provide access to new opportunities, and contribute to the grounding and establishment of new projects^[3].

As with any worthwhile undertaking, business strategy is more efficient and effective with high quality information to help illuminate a clear path forward. Organised information resources spark ideas, create connections between people, help identify opportunities before they escape, and give access to new markets and partners. Even daily management tasks can be completed more quickly and effectively when reliable business environment information is readily available.